ISHIGAI, Patricia Akemi; PEREIRA, Luis Henrique; SCAVRONI, Claudia Maria Simões. Standardization and adaptation in multinationals corporations. International Journal of Business Marketing, [S.l.], v. 6, n. 1, p. 77-99, abr. 2021. ISSN 2447-7451. Disponível em: <http://www.ijbmkt.org/index.php/ijbmkt/article/view/193>. Acesso em: 24 jan. 2022.