Country image is still relevant in the era of micro multinationals: interview with George Balabanis

Autores

  • Sergio Garrido Moraes ESPM
  • Vivian Iara Strehlau ESPM

Resumo

Entrevista com George Balabanis por Vivian Strehlau (PPGA and MPCC / ESPM) e Sergio Garrido Moraes (Associate Editor – IJBMKT) realizada em 11 de junho de 2019, durante a 16a Conferencia International da SGBED (Society for Global Business and Economic Development) hospedada pela ESPM, São Paulo, Brasil.

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Publicado

2019-06-28

Como Citar

Moraes, S. G., & Strehlau, V. I. (2019). Country image is still relevant in the era of micro multinationals: interview with George Balabanis. International Journal of Business and Marketing, 4(1), 5–10. Recuperado de https://www.ijbmkt.org/ijbmkt/article/view/118

Edição

Seção

Entrevista