ISHIGAI, Patricia Akemi; PEREIRA, Luis Henrique; SCAVRONI, Claudia Maria Simões. Standardization and adaptation in multinationals corporations: Case study on Samsung’s marketing mix strategy. International Journal of Business and Marketing, [S. l.], v. 6, n. 1, p. 77–99, 2021. Disponível em: https://www.ijbmkt.org/ijbmkt/article/view/193. Acesso em: 28 ago. 2025.