HELDT, Rodrigo; SLONGO, Luiz Antonio. Marketing Estratégico e Tático: Qual a Participação do Setor de Marketing dentro das Organizações?. International Journal of Business and Marketing, [S. l.], v. 2, n. 2, p. 21–34, 2017. Disponível em: https://www.ijbmkt.org/ijbmkt/article/view/77. Acesso em: 28 ago. 2025.