SALOMÃO, M. T. Best - and worst - practices that help to survive in the adventure of endeavouring: Book Review. International Journal of Business and Marketing, [S. l.], v. 4, n. 1, p. 11–12, 2019. Disponível em: https://www.ijbmkt.org/ijbmkt/article/view/116. Acesso em: 7 maio. 2025.