Best - and worst - practices that help to survive in the adventure of endeavouring
Book Review
DOI:
https://doi.org/10.18568/ijbmkt.4.1.116Abstract
This is a book review for the second book of the trilogy The Business Case Roadmap - BCR.
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Published
2019-06-28
How to Cite
Salomão, M. T. (2019). Best - and worst - practices that help to survive in the adventure of endeavouring: Book Review. International Journal of Business Marketing, 4(1), 11–12. https://doi.org/10.18568/ijbmkt.4.1.116
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