Desvendando o universo do omnichannel no varejo
Entrevista com Carlos Alves
Abstract
Entrevista concedida por Carlos Alves, Diretor Executivo de Tecnologia e Inovação (CTO) do grupo Guararapes-Riachuelo a Luciana Florêncio de Almeida, Coordenadora do Mestrado Profissional em Comportamento do Consumidor (MPCC) e Ricardo Zagallo Camargo, Editor do IJBMKT, em 30 de novembro de 2020.
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Published
2021-04-27
How to Cite
Camargo, R. Z., & de Almeida, L. F. (2021). Desvendando o universo do omnichannel no varejo: Entrevista com Carlos Alves. International Journal of Business Marketing, 6(1), 100–113. Retrieved from https://www.ijbmkt.org/ijbmkt/article/view/197
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Entrevista
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I hereby declare that the present paper is original, not having been submitted, either fully or in part, to any other publication in any other national or international journal. I further state that once it has been published in the International Journal of Business & Marketing (IJBMKT) it will never be submitted by me or by its other authors to any other journal. Through this instrument, on my behalf and on behalf of the other, perhaps existing, co-authors, I agree to licence the copyright of the aforementioned paper to the International Journal of Business & Marketing (IJBMKT) and I state to be aware that the failure to observe this engagement will submit the offender to the sanctions and penalties established by the Copyright Act no 9609, of February 19th, 1998.
