Social Impact Businesses Coordinated by Black Entrepreneurs
Relation to the Sustainable Development Goals (SDG)
DOI:
https://doi.org/10.18568/ijbmkt.7.2.244Keywords:
ODS, empreendimento, empreendedorismo negro, socioambiental, racismo, sustentabilidadeAbstract
Taking into account the current social context and the problems involving racism and the way black people are inserted in society and in the market, this article brings the results of a qualitative and quantitative research on the social impact of businesses run by black entrepreneurs, conducted by the Social Research Group (Grupo de Pesquisa Social - GPS) of the Escola Superior de Propaganda e Marketing (ESPM-Social). This study identifies the social and environmental impacts of businesses run by black entrepreneurs, with the Sustainable Development Goals (SDGs) established by the UN for the 2030 agenda as the main spectrum of analysis. In addition, this study discusses the economic and social determinants of black entrepreneurship, its motivations and goals, and identifies the SDGs that are most closely aligned with businesses run by black entrepreneurs. Data was collected through a survey and interviews with three ventures run by black people, and we used the case study as a research method. This allowed us to infer the level of social impact of black entrepreneurship on socio-environmental issues and to contribute to a greater visibility of this type of entrepreneurship, as well as the sustainable measures taken by them.
References
Almeida, F. (2007). Os desafios da sustentabilidade: Uma ruptura urgente. Rio de Janeiro, RJ: Elsevier.
Akatu. Vida Saudável e Sustentável 2021: Resultados públicos (2021). Global Consumer Insights. Recuperado de https://akatu.org.br/wp-content/uploads/2021/12/VSS-2021-Relato%CC%81rio-Resultados-Pu%CC%81blicos_final.pdf
Ballew, M., Leiserowitz, A., Maibach, E., Marlon, J. (2018). Gender Differences in Public Understanding of Climate Change. Connecticut, CT: Yale Program on Climate Change Communication.
Carrigan, M., Szmigin, I., McEachern, M. The conscious consumer: taking a flexible approach to ethical behavior. (2009). International Journal of Consumer Studies. (p. 224–231). Reino Unido, UK: Blackwell Publishing.
Chiavenato, I. (2007). Empreendedorismo: dando asas ao espírito empreendedor. Empreendedorismo e viabilidade de novas empresas. Um guia eficiente para iniciar e tocar
seu próprio negócio (2a ed, p. 296). São Paulo, SP: Saraiva.
IBGE, Brasil em síntese. (2022). Recuperado de https://brasilemsintese.ibge.gov.br/servicos.html
IBGE. Desigualdades Sociais por Cor ou Raça no Brasil. (2019). Recuperado de
https://biblioteca.ibge.gov.br/visualizacao/livros/liv101681_informativo.pdf
IBGE, Secretaria Especial de Articulação Social. Indicadores Brasileiros para os Objetivos de Desenvolvimento Sustentável (2022). Recuperado de https://odsbrasil.gov.br/
Inventivos, Movimento Black Money, RD Station. Pesquisa Afroempreendedorismo Brasil. (2021). Recuperado de https://resultadosdigitais.com.br/files/2021/06/Pesquisa-Afroempreendedorismo-Brasil.pdf
Ipea. Retrato das desigualdades de gênero e raça. (2019). Recuperado de https://www.ipea.gov.br/retrato/pdf/revista.pdf
Ipsos. 3ª edição da pesquisa Pulso Brasil - Marketing de Causa (2019). Recuperado de https://www.ipsos.com/sites/default/files/ct/publication/documents/2019-10/ipsos_marketing_causa.pdf?_ga=2.43436645.1588934716.1655506520-717088713.1653613716
Kotler, P., Kartajaya, H., Setiawan, I. (2010). Marketing 3.0. As Forças que Estão Definindo o Novo Marketing Centrado no Ser Humano. (1a ed, p 240). Rio de Janeiro, RJ: Elsevier.
Kotler, P., Armstrong, G. (2007). Princípios de Marketing. (12. ed. p. 579). São Paulo, SP: Pearson Prentice Hall.
Luz, A.,Vieira, N. (2019). Empreendedorismo no Brasil. Global Entrepreneurship Monitor, p. 30. Recuperado de https://ibqp.org.br/PDF%20GEM/Relat%C3%B3rio%20Executivo%20Empreendedorismo%20no%20Brasil%202019.pdf
Sebrae. Empreendedorismo por raça-cor no Brasil (2021). (II trim. 2021). Recuperado de https://www.sebrae.com.br/Sebrae/Portal%20Sebrae/Empreendedorismo%20Feminino/Empreendedorismo_por_ra%C3%A7a-cor_e_g%C3%AAnero_no_Brasil__2021_.pdf
Sebrae. Empreendedorismo no Brasil 2020. Global Entrepreneurship Monitor, p. 28. Recuperado de https://datasebrae.com.br/wp-content/uploads/2021/06/Relat%C3%B3rio-Executivo-BR-v7-FINAL.pdf
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Lívia Halpern Cordeiro, Marcos Silva, Fernando Jorge Silva, Isadora Zuccolotto, Giovana Gaidys, Isabella Padilla, Júlia Dal Bello, Luiza Murta, Sofia Mcnerney, Sofia Mcnerney
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
