A Cultura imediatista do Tiktok
Keywords:
TikTok, Redes Sociais, Cultura, Gratificação, ImediatismoAbstract
This study investigates how TikTok, with its short and dynamic videos, contributes to the promotion of the culture of instant gratification in contemporary society, particularly among Generation Z youth. Through a theoretical review, the research explores TikTok's role in shaping behaviors that prioritize speed and instant gratification, as well as its psychological and social implications. The main objective of the study is to analyze how engagement with TikTok stimulates the pursuit of instant gratification among young people. To achieve this, three specific objectives were defined: (1) to identify the main elements of the culture of immediacy present in TikTok; (2) to examine how TikTok usage influences user behavior regarding the search for instant gratification; and (3) to investigate the psychological consequences of this engagement. The research conducted in-depth interviews with 13 young individuals, and the results point to TikTok's influence in fostering immediate behaviors and a constant search for instant gratification.
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Copyright (c) 2025 Luana Brescancini de Araujo, Mariana Malvezzi
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