Implementation of the training 4.0 program - connecting academic education to labor market needs

Authors

  • Luiz Guilherme Ramos Universidade Presbiteriana Mackenzie
  • Lilian Aparecida Pasquini Miguel Universidade Presbiteriana Mackenzie
  • Sergio Silva Dantas Universidade Presbiteriana Mackenzie

Keywords:

Academic training. Professional skills. Employability.

Abstract

This technical report presents the Training 4.0 Program as a strategic response to the disconnect between academic education and the practical demands of the labor market. Based on a diagnostic built from qualitative and quantitative research, significant gaps were identified in the practical preparation and development of behavioral competencies among recent graduates and interns. In response to these findings, an educational solution was proposed, structured around five pillars: integrated practical activities, competency development, an online training platform, career mentoring, and partnerships with companies. The proposal was detailed using the Value Proposition Canvas, enabling alignment between student and organizational needs and the features of the solution. Although the program has not yet been implemented, the data collected reinforce its relevance and applicability, suggesting pathways for future actions that may enhance academic training and make it more aligned with the contemporary demands of the world of work. This work contributes to the debate on innovation in higher education and the redesign of institutional policies focused on employability. The methodology applied in this project was the Problem Solving and Opportunity Exploration (Marcondes, R.C.: Miguel, L.A. P.; Franklin, M. A, & Perez, 2017), based on the Business Problem Solving method.

Author Biography

Luiz Guilherme Ramos, Universidade Presbiteriana Mackenzie

Profissional com 20 anos de experiência em tecnologia e gestão de projetos, atuando em grandes empresas dos setores de tecnologia, telecomunicações e BPO (Business Process Outsourcing). Liderou projetos estratégicos de transformação digital, assegurando entregas alinhadas aos objetivos do negócio. Especialista em gestão de projetos, com domínio de metodologias tradicionais e ágeis. Possui expertise em melhoria de processos, PMO e gestão de mudanças organizacionais. Experiência na implementação de soluções, integração de sistemas e automação de processos, promovendo redução de custos e aumento de produtividade. Graduado em Sistemas de Informação, com especializações em Gestão de Projetos e Transformação Digital, atualmente é mestrando em Administração do Desenvolvimento de Negócios no Mackenzie. Além disso, é professor de Pós-Graduação (Lato Sensu) em Gestão de Projetos na Universidade Presbiteriana Mackenzie. 

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Published

2026-04-27

How to Cite

Ramos, L. G., Aparecida Pasquini Miguel, L., & Silva Dantas, S. (2026). Implementation of the training 4.0 program - connecting academic education to labor market needs. International Journal of Business Marketing, 10(2), 110–125. Retrieved from https://www.ijbmkt.org/ijbmkt/article/view/341

Issue

Vol. 10 No. 2 (2025): IJBMKT

Section

Articles

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Copyright (c) 2026 Luiz Guilherme Ramos, Lilian Aparecida Pasquini Miguel, Sergio Silva Dantas

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