I REGRETTED HAVING FACIAL HARMONISATION. BIBLIOMETRIC STUDY ON REGRET, COGNITIVE DISSONANCE AND SELF-ESTEEM IN THE REPURCHASE PROCESS OF FACIAL HARMONISATION AESTHETIC PROCEDURES

Authors

  • João Roberto Rocha Lemos Univali
  • LUCIANA MERLIN BERVIAN

DOI:

https://doi.org/10.18568/ijbmkt.10.2.342

Keywords:

facial harmonisation, regret, cognitive dissonance, repurchase, self-esteem

Abstract

In the context of contemporary marketing, it is crucial to understand the causes of post-purchase regret and cognitive dissonance in order to improve the customer experience. Marketers seek to minimise negative experiences in competitive markets, where repurchase indicates customer loyalty and satisfaction. Based on this, this article aimed to present a bibliometric study relating the influences of regret, cognitive dissonance and self-esteem on the repurchase process of facial harmonisation procedures. For this purpose, the Web of Science database was used from 2004 to 2024. The results showed that the years of greatest scientific production on the proposed theme were 2020, 2021, 2022 and 2023. The country with the highest number of publications was the USA. The most frequent keywords were: "quality of life", "cosmetic surgery", "satisfaction". The most cited authors were: Garcia, Julie K.; Liew, Steven; Silberberg, Michael B. The area with the greatest production was surgery.

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Published

2026-04-27

How to Cite

Rocha Lemos, J. R., & BERVIAN, L. M. (2026). I REGRETTED HAVING FACIAL HARMONISATION. BIBLIOMETRIC STUDY ON REGRET, COGNITIVE DISSONANCE AND SELF-ESTEEM IN THE REPURCHASE PROCESS OF FACIAL HARMONISATION AESTHETIC PROCEDURES. International Journal of Business Marketing, 10(2), 96–109. https://doi.org/10.18568/ijbmkt.10.2.342

Issue

Vol. 10 No. 2 (2025): IJBMKT

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Articles

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Copyright (c) 2026 João Roberto Rocha Lemos, LUCIANA MERLIN BERVIAN

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I hereby declare that the present paper is original, not having been submitted, either fully or in part, to any other publication in any other national or international journal. I further state that once it has been published in the International Journal of Business & Marketing (IJBMKT) it will never be submitted by me or by its other authors to any other  journal. Through this instrument, on my behalf and on behalf of the other, perhaps existing, co-authors, I agree to licence the copyright of the aforementioned paper to the International Journal of Business & Marketing (IJBMKT) and I state to be aware that the failure to observe this engagement will submit the offender to the sanctions and penalties established by the Copyright Act no 9609, of February 19th, 1998.