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Vol. 8 No. 2 (2023): IJBMKT
Vol. 8 No. 2 (2023): IJBMKT
DOI:
https://doi.org/10.18568/ijbmkt.8.2
Published:
2024-02-01
Full Issue
PDF (Português (Brasil))
Articles
Decentralized Finance (DeFi) A study of how decentralized finance positions itself in marketing in the eyes of users
Luiz Henrique Oliveira Gontijo, Isaac D'Leon de Almeida
4-14
PDF (Português (Brasil))
COMPORTAMENTO DE COMPRA DURANTE A COVID-19 EM SUBAMOSTRA DE CONSUMIDORES BRASILEIROS.
Paulo Henrique Bertucci Ramos, Dr, Iuri Emmanuel de Paula Ferreira, Dr
15-29
PDF (Português (Brasil))
Brand valuation: new directions
Ricardo Rodriguez Whately
30-47
PDF (Português (Brasil))
The influence of interactivity on attitude and purchase intention: a study based on food delivery apps.
DIOGO LEITE CRUZ, JOANA ROSA CARDOSO DE CARVALHO , RONY CASTRO FERNANDES DE SOUSA, JOSUE JEAN DANIEL ETIENNE, JULIO ARAUJO CARNEIRO CUNHA
48-60
PDF (Português (Brasil))
Efeitos de país de origem na escolha do consumidor brasileiro de vinho
Caroline Graebin, Adriana Backx Noronha Viana, Otávio Bandeira De Lamônica Freire
90-103
PDF (Português (Brasil))
Artigos tecnológicos
Expanding business by creating value for customers through the implementation of the blueprint tool in digital service solutions
Adriana Santana de Aguiar, Lilian Aparecida Pasquini Miguel
61-76
PDF (Português (Brasil))
Artigos Convidados
Do women buy more? An analysis of emotions and gender in impulse buying
Eduardo Mesquita, Taina Townsend
77-89
PDF (Português (Brasil))
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